Australia’s Leading Specialist In

Destination & Hotel
Representation & Tourism Consultancy

“Our Team Only Specialises In Travel And Tourism – It’s Our Passion”
What our clients/partners will tell you

"Julie is a true entrepreneur who gives of her time and experience with a high degree of warmth and genuine belief that good should come to anyone she comes in contact with. Dubai Tourism has become well known, trusted, respected, valued by the Australian Travel Industry for the most part as a result of the dedication and outstanding representation provided by Julie King. Her ability to work with the Trade, engender long lasting relationships built on trust and integrity is highly regarded and I believe that Dubai as a destination has been brilliantly guided in the Australian market by Julie King due to her in-depth relationships and knowledge"

Jayson Westbury,Chief Executive, Australian Federation of Travel Agents

"Julie and her team were a dream to work with. Nothing was ever a problem and Julie was able to juggle multiple requests while walking the fine line between keeping the stakeholders in Dubai happy and understanding broadcast television. I was constantly impressed with Julie’s “can-do” attitude and amazed at how she managed to achieve precisely what we asked for and work with us to make some incredible TV moments. I deal with lots of Tourism Bodies in my role at Sunrise and I have no hesitation in saying that Julie and Dubai Tourism were one of the best Tourism Bodies I have had the pleasure to work with”

Monica Lepore,Chief of Staff, Channel 7, Sunrise

I have known Julie for over 6 years now both as a colleague and a service provider. Julie has built an excellent industry reputation in an industry that has no where to hide for those who don’t deliver. As a supplier to my team at ARABIAN ADVENTURES Julie’s professionalism and efficiency was evident as she negotiated and cajoled her way to running, incredibly cost effective educational visits to Dubai for huge numbers of Australian agents with whom she is highly networked. As a colleague at Dubai Tourism , Julie was the benchmark for our global representation network in terms of her thoroughness, ability to develop creative and innovative projects, her attention to key KPI data and especially her attention to generating tangible and measurable returns for all expenditure. I would have no hesitation recommending Julie to anyone and indeed, will be seeking opportunities to use Julie’s services in the future.

Marc BennettFormer position: Senior Vice President, International Operations, Dubai Tourism Current position: Senior Vice President, Discover Qatar and Qatar Holidays

"Julie’s initiatives over a 2 year period led to a record increase in visitation, spend & interests into the Gold Coast”

Pavan Bhatia, Former Chief Executive, Gold Coast Tourism

"Over the past 6 years I have had the pleasure of working closely with Julie and her team. They have managed to develop an extremely close relationship with Flight Centre Travel Group and one that has generated excellent sales and content for Dubai. I can honestly say the professionalism and organisation of Julie and her team are second to none. All the staff at Julie King and Associates are professional, hard working and honest and it makes doing business an absolute pleasure"

Sally McFadyen,Tourism Manager,Flight Centre Travel Group

"I have worked with Julie King and Associates in the industry for the last 6 years and have found Julie and the team reputable - Julie is very involved within the overall travel industry at large and built their amazing reputation on the work they have done building the Dubai's profile in the market place, this was due to the connectivity that they have had with the tourism industry."

Julie Primmer,Head of Branded Network, Helloworld Travel

"At all times during the proposal, pre-production, shooting and post production of these series we have found Julie King and her team at Dubai Tourism in Sydney to be 100% professional, truly focused on getting the best for Dubai and an overall pleasure to deal with"

Darryl McEwan,Creative Director, Imagination TV

"Dubai Tourism were exceptionally professional and knowledgeable ,and made the entire experience of taking our cast and crew to Dubai an absolute pleasure"

Lisa Potasz,Executive Producer Real Housewives of Melbourne & Sydney

"We were thrilled with Julie’s project management and organization on the client side. Julie’s perseverance with stakeholders and general dedication to the project was instrumental in achieving the outstanding broadcast content featuring Dubai for MasterChef Australia Series 5. What we appreciated most about working with Julie and her team was their ability to influence stakeholders and lead the project for her client to enable a smooth execution on such an enormous project, that ultimately delivered on everyone’s expectations”

Meredith Fraser,Commercial Partnerships Director, Production EndemolShine, Australia

"Julie King is one of my favourite clients and a woman I am confident I will work with again and again. She intrinsically understands my industry and her team are meticulously organised in dealing with any workload. She is innovative, professional and lends an old world class to everything that she does. In my niche world of influencer marketing Julie has proven herself savvy and forward thinking”

Lauren Bath,Director, Lauren Bath Services

"Always professional, Julie King and her dynamic team have set the benchmark and always worked tirelessly with the Travel Industry to highlight Dubai as a true destination, not just a stopover. Pro-active and courageous, Julie is always keen to try new promotions and to keep Dubai high on everyone’s radar. Highly personal in her relationships with provider’s and the Travel Industry, Julie King has been tireless in her efforts to promote Dubai in the best possible way"

Phil Hoffman,Managing Director, Phil Hoffman Travel

"Through sheer hard work Julie and her team have lifted the profile and reputation of Dubai Tourism within the tourism industry in Australia and for this they should be congratulated."

Dennis Bunnik,MD, Bunnik Tours

"Julie King and her team at Dubai Tourism Australia have demonstrated excellent skill and understanding when it comes to engaging with Australia's leading digital influencers. They are one of the few that have been successful in engaging Australia's top influencers in an earned capacity to product excellent digital content for Dubai as a diverse destination. The influencers tout the experience as the best they've ever had. The way in which Dubai Tourism Australia devised and implemented authentic, diverse and engaging experiences for the influencers was second to none"

Felicity Grey,Managing Director, Nuffnang

"Julie is a delight to work with, her open approach to new ideas and the attitude and organisation of her team, make it a dynamic environment"

Justine May,Chef’s Ink
About Julie King & Associates

We are an award winning agency, having taken title of ‘Best International Tourism Office’ twice in the last 6 years for the destinations we represent and being voted as a top 5 finalist for the last 6 years consecutively.

We specialise in travel and tourism because it is our passion. Julie King & Associates was formed in Sydney in 2010 by CEO Julie, who has had more than 31 years of international success in the Hospitality and Tourism industry.

Find out more





Tourism board Representation

  • Trade Representation
  • PR Representation
  • Consumer Marketing
  • Business Events Marketing

Sales & Marketing Representation

Hotel &  Accommodation providers & Tourism Products
  • Trade Representation
  • PR Representation

Tourism & Hospitality Consultancy

  • Tourism Consultancy
  • Hospitality Consultancy
  • Research


In partnership with Storm Training & Development, Julie King & Associates offers, dynamic, individual, interactive workshops to our prestigious clients.We aim to inform, intrigue & inspire everyone that experiences our workshops, events, academies & activities.

We take bespoke to a new level – Everything we do, we do with energy, creativity & total commitment to you.

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