Senior PR Consultant
Lara joined Julie King & Associates following a four-year period with Write Away Communication & Events in Sydney as an Account Manager.
An extremely personable and energetic member of the team, Lara is passionate about travel and tourism and brings a wealth of experience and knowledge from the public relations and communication industry.
Prior to moving to Australia, Lara lived in Dubai for 13 years, studying both in Dubai and the UK before taking up her first PR and communications role with Promoseven Weber Shandwick. Lara was responsible for some of the company’s top accounts including MasterCard International and British Airways.
Adept at developing and implementing cross-discipline marketing and communication strategies, Lara also has excellent relationships with Australian and New Zealand media and influencers.
Lara managed PR for Dubai for 3 years in Australia. She is now back based in the UAE for the time being and continues to support Julie King & Associates in our PR activity.
Lara has expertise in:
- Government & Private Sectors
- Destination PR & Marketing Representation
- Influencer Management