Our Team

Sheree Pekovich

Marketing Consultant

Sheree joined Julie King & Associates 6 years ago and has a national responsibility managing all of our trade and industry partners.

She is responsible for all JKA’s influencer programme, Trade Media partnerships, campaigns and travel trade relations. Sheree’s long-term relationships across influencers, media and travel trade are invaluable due to her impressive experience along with her analytical skills.

Prior to joining Julie King & Associates, Sheree spent 7 years as an Account Manager with Qantas managing a portfolio of Corporate, FIFO and leisure accounts driving incremental revenue and was Lead Account Manager for FCM Travel Solutions, (Flight Centre Travel Group), Corporate Traveller and American Express.

Sheree has travelled to Dubai on a number of occasions and has managed Trade Relations and Training for Dubai in the Australian market, influencer management, partnerships and media relations.

Sheree has expertise In:

  • Government & Private Sectors
  • Stakeholder Relationship Management
  • Destination Marketing Representation
  • Influencer Management
  • Travel Trade Relations
  • Co-partnership campaigns
What part of your role gives you the most satisfaction?

Meeting people from all facets of the industry from tour guides to CEO’s. Developing long-term relationships and being respected for my commitment to each and every role.

What is your favourite destination and why?

Croatia, as it’s my father’s homeland and I love the lifestyle they live. With little money they celebrate the good things in life and all the family come together with food and everyone is invited. Not to mention the scenery is spectacular!

What do you love about travel?

The fact that you can escape from reality, enjoy the freedom and have so many new experiences. I believe any trip you take has a lot to do with the company you keep and making the most of the destination you are in.

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