Korea Tourism Organization (KTO) Sydney Office has appointed Destination Marketing Agency Julie King & Associates as representatives in Australia and New Zealand.
Julie KingNovember 16, 2020
Sales and Marketing Representation
Hotel & Accommodation providers & Tourism Products
We take a hands-on, collaborative approach to all our engagements and focus on developing solutions alongside our clients. This leads to strategic client partnerships that are focussed on long-term success. We give our clients exceptional value and an edge over their competitors. We create sales & marketing strategies and action plans to capitalise on opportunities and provide the knowledge and resources to implement it.
Trade Representation
- Dedicated Stakeholder Account &Relationship Management
- Structured Sales Call Activity
- Identification and execution of targeted partner marketing campaigns
- Channel Distribution strategies and management
- Famil design & management (Mega/group and individual)
- Event project management
- Creation of Product Ambassadors
- Training – Roadshows/Workshops/Seminars/Instore
- Delivery of dedicated webinars
- Development and implementation of incentive programmes
- Representation at Trade/Consumer shows/exhibitions
- Content Management (online/brochures/print)
- Market Intelligence
- Reporting & measurement
PR Representation
- Media Relations
- PR campaign initiation and management (Digital/Print)
- Brand Partnerships introduction and execution
- Television – live/pre-recorded productions (National & International)
- Radio productions live/pre-recorded (National & International)
- Individual & Group Media Famils
- Blogger & Influencer engagement & campaigns
- Celebrity influencer engagement & campaigns
- Event concepts and execution
- Market Intelligence
- Reporting & measurement