Our Team

Julie King

Julie established Julie King & Associates Pty Ltd in Sydney in June 2010. She is an entrepreneur and industry leader with more than 34 years of international success in the Hospitality and Tourism Industry. During her ten years of operation in Australia, Julie has developed the company into an award winning, trusted and respected representation agency and consultancy.

She is recognized in the top 5 International Tourism Offices each year at the National Travel Industry Awards, winning Best International Tourism Office- International twice in the last 6 years and voted in the top 5 for 6 years consecutively.

Her established award-winning consultancy has offices in Sydney, Melbourne, Perth and New Zealand. Julie has led over 200 consulting projects in 24 different countries and has represented over 12 Destinations & Hotel Groups across 36 countries. Having lived and worked in Dubai for 14 years along with her 10 years in Australia, she has 22 years’ experience working with Government Tourism Boards.

Julie strategically looked after the Dubai Tourism account in Australia for 8 years both in PR and Travel Trade Representation, in addition to the continuation of services on a project basis in Travel Trade Training and Events and Influencer Management.

Julie has expertise in:

  • Government & Private Sectors
  • Tourism Consultancy/Advisory
  • Destination Management & Marketing
  • PR Representation & Travel Trade Relations and Marketing
  • Business Strategy & Planning
  • Influencer Management

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