Korea Tourism Organization (KTO) Sydney Office has appointed Destination Marketing Agency Julie King & Associates as representatives in Australia and New Zealand.
Julie KingNovember 16, 2020
Tourism Board Representation
Global market and government experience with long standing clients ensures that Julie King & Associates will deliver results for Tourism Boards. Our track record with trade, public relations and consumer and business events marketing speaks for itself. We identify and implement targeted strategic activities and campaigns to assist our clients to achieve their goals.
Trade Representation
- Dedicated Stakeholder Account & Relationship Management
- Structured Sales Call Activity
- Identification and execution of targeted partner marketing campaigns
- Channel Distribution strategies and management
- Access to Travel Industry Association partnerships
- Famil design & management (Mega/group and individual)
- Securing destination in-kind support to execute famil programmes
- Identification and execution of unique & creative Trade programmes
- Event project management
- Creation of Destination Ambassadors
- Partnership in Retail Conferences
- Training – Roadshows/Workshops/Seminars/Instore
- Delivery of dedicated webinars
- Implementation of Agent training programmes
- Development and implementation of incentive programmes
- Representation at Trade/Consumer shows/exhibitions
- Content Management (online/brochures/print)
- Consumer enquiry handling
- Database Management
- Market Intelligence
- Reporting & measurement
PR Representation
- Full service Press Office
- PR campaign initiation and management (Digital/Print)
- Brand Partnerships introduction and execution
- Television – live/pre-recorded productions (National & International)
- Radio productions live/pre-recorded (National & International)
- Individual & Group Media Famils
- Blogger & Influencer engagement & campaigns
- Celebrity influencer engagement & campaigns
- Event concepts and execution
- Corporate Social Responsibility strategy & execution
- Sponsorships
- Content development
- Crisis management
- Market Intelligence
- Reporting & measurement
Consumer Marketing
- Campaign initiation & management
- Representation at Consumer shows
- Design and execute targeted consumer events
- Identification and implementation of sponsorship opportunities
- Delivery of Cross Brand partnerships
- Digital strategy and implementation
- Development of Marketing Strategy
- Database acquisition + management
- Consumer research + market insights
Business Events Marketing
- Dedicated Stakeholder Account &Relationship Management
- Lead generation
- Sales mission design & management (Group and individual)
- Event project management
- Bid research & presentations
- Training –Workshops/Seminars
- Representation at Trade exhibitions